понедельник, 15 октября 2012 г.

The main components of competitiveness of tourist business


 World tourism is developing quite rapidly. In the highly competitive tourism develops. Therefore, factors of development and success of business concern of all tourist enterprises. Experts identify seven factors affecting the competitiveness of tourism services:
 1) quality;
 2) reliability;
 3) safety;
 4) the justification for the price;
 5) consumer segmentation;
 6) Seasonal price differentiation;
 7) differentiated system of discounts.

Quality - a key factor, without which there is no demand and clientele. Quality - a complicated value in tourism, which has a complex character. As for the tourism product (tour), then at least in the concept of quality includes: consumer quality of each service, a corresponding set of service type and kind of travel, the optimality of the program and service technologies, matching the level of service for all services, etc.
Reliability - matches real service advertising and information. The client must be sure that it will receive during the service exactly what you pay for. Several changes in the program of services that can occur in different ways, including, for objective reasons, it must be ensured that the standards of service and, in extreme cases, the appropriate compensation.
Security - an important point, has a great influence on the choice and type of holiday destinations, travel. Safety in tourism depends on many factors (political situation, the environment, etc.) that must be considered when planning the tourist service. The system of measures to ensure the safety of tourists are: the prevention of risks to tourists associated with natural and man-made disasters in the tourist centers, prevention of epidemiological, biological and other health risks and to comply with the formalities, organizing the safety of tourists during shipment travel insurance when traveling, and Liability insurance also tourist organizations, the creation of a special tourist police and security staff. And important here is fully informed of the possible risks of tourists, the rules prevent them, and to assure their safety.
Justification for price. The price should match the level of service and maintenance. Pricing is the most important issue of market policy of the company. Indeed, in most of the tourism in the price is determined by the choice of goods. Price competition increases the consumer's attention to the issues of prices.
    Consumer segmentation. Tourist services and facilities should be directed to certain target groups of tourists (the young, the elderly, rich or not so rich people, parents with children, athletes, etc.) and focus on the needs of certain groups. As the needs of different consumer groups are significantly different, the tourist product can not be uniform. Rather, it must be differentiated, diverse and targeting of (the composition and level of service) of a particular group of consumers.
Seasonal price differentiation is needed in tourism, since this field of activity is characterized by seasonal fluctuations in demand. In order to attract consumers in the off-season and alignment of tourist flows in different periods of the year to differentiate prices according to seasonal demand. In the so-called peak (high) season prices may rise, but not the season (low season) - drop. This is an additional appealing factor for tourists.
Differentiated system of discounts - a very attractive factor for the acquisition of tours, especially common in terms of discounts for families traveling with children. Besides tourism represented a diverse range of discounts, or use a combination of differentiated: on group tours for pre-booking, re-treatment, and for customers, etc.
 Accounting for these factors when planning their activities enables tourism enterprises steadily in demand of tourists and be competitive.

Комментариев нет:

Отправить комментарий