segmentation as a means of selecting the most promising target market

      Tourism enterprises, operating in difficult market conditions, must be attentive to the question of who and how to serve. The fact that any market from the point of view of marketing consists of consumers who differ in their tastes, desires, needs and acquire travel services based on different motivations. The implementation of a successful marketing activity requires consideration of individual preferences of different groups of customers. That is what is the basis of market segmentation. With the segmentation of the total number of potential consumers choose certain types (market segments), to present a more or less uniform requirements for the tourism product.

Classification of tourism by purpose

. Classify the types of tourism is possible on different grounds for which the most important are: tourist destination, timing, and territorial characteristics, individual customer needs, financial capacity of clients.

Depending on the intensity of human activities are distinguished: passive and active forms of tourism.

The active include: adventure travel, adventure tourism, nature safari, mysterious tour. To passive include: tours for families with children, trips to treatment; tours for older, green tourism. Classification of tourism on the basis of the notional, as the goals of travel are often closely intertwined. Accordingly, types of tourism, allocated on this basis, as frequently mixed. However, based on the purposes of tourism, it is possible to "pure" are the following ones.

The concept of Tourism, as well as the main features and principles on which it is based

Tourism, defined by the International Academy of Tourism (Monte Carlo, Monaco) is a general term for all forms of temporary departure of people from a place of residence for health purposes and (or) to meet the cognitive interests in leisure time or in the professional and business purposes without training remunerated activity in a place of temporary residence.

     In legal literature, international tourism is defined as follows - it's a tourist trip out of the country of residence. It is a system of travel, based on international treaties, taking into account existing international customs.

Historical emergence of tourism and its development over the millennia

   Travel to get acquainted with the culture and nature of other countries existed in the ancient world. For example, in ancient Egypt under the Pharaohs XI dynasty, more than 2,000 years BC often fitted out the expedition and to travel to other countries. At the height of the Greek city-states were formed centers are regularly visited by travelers, such as Olympia during the Olympic Games. Games participants arrive in advance, so they called for a specific service: constructed space for training, provided personal services, or in a modern service - baths, meals, departure ceremonies. For placement of competitors and fans to build special living facilities.